The Benefits of Choosing Squarespace over Wordpress

So often my clients ask, ‘if Wordpress is an industry standard, why do you only build with Squarespace?’.

It’s a good question, and one I love answering. The truth is, just because a certain technology is popular, doesn’t mean it’s right for everyone. Wordpress is an extremely powerful platform, but the person managing it needs a significant amount of time and know-how to make it operate at its best.

For many small businesses or under-resourced teams, there just isn’t enough time in a week to complete critical tasks, let alone figuring out the complexities of Wordpress.

Squarespace, on the other hand produces beautiful websites that are a cinch to update, even for individuals with a limited working knowledge of computers. In my time as a web-designer, a website built with Squarespace requires less user-training, results in less ongoing issues and provides a better overall experience for the website manager.  

If you’re still sitting on the fence, I don’t blame you! It’s a tough decision for anyone to make. To help, I’ve compiled a list of positives and negatives for each platform. Feel free to have a read and don’t forget to let me know your thoughts in the comments!

Pros Cons
Squarespace - Each Squarespace website comes already hosted and only requires
payment for the most applicable membership tier.
- Each site is built on a configurable template.
- Each content block works by drag-and-drop, facilitating easy
alterations with no coding knowledge required for the user.
Content blocks that be dropped-in include videos, audio,
images, text, food menus and many more.
- Each Squarespace website template comes mobile-optimised.
- Support for Squarespace is unrivalled, with a complete knowledge
base hosted online as well as active forums and a support team.
- As a new and expanding business, new functionality is often released
built-in, such e-commerce, email marketing and SEO.
- SSL (security) certificates are included as standard.
- Each Squarespace website comes already hosted and only requires
payment for the most applicable membership tier.
- While initial set-up doesn't require a web-designer per-se, full
customisation requires HTML and CSS coding and a premium plan.
- Content blocks can be limited - adding tables into text for example
can require custom HTML (this one was generated via HTML Table
Generator).
Wordpress - Wordpress requires initial installation on a paid host, and re-direction
of a paid domain.
- Millions of custom plug-ins allow you to make almost any
customisation imaginable.
- New paid software allow you to overlay drag-and-drop
capabilities.
- Custom design requires knowledge of PHP, HTML and CSS.
- As a popular system, support is available through a number of
websites, blogs and forums.
- Security is customisable and in your hands.
- Wordpress requires initial installation on a paid host, and re-direction
of a paid domain.
- While there are plenty of plug-ins available, not all of them receive
software updates, resulting in potentially unstable software that can
crash your website.
- Drag-and-drop features can still be clunky. Drag-and-drop software is
often an additional cost.
- With such an old system, some templates used in Wordpress
are not mobile-optimised.
- Thanks to the crowd-sourced nature of Wordpress, it can be difficult to
find solutions to issues experienced using the platform.
- Security is not included as standard.